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Yami Gautam Slams Rising Paid PR Culture Ahead of Dhurandhar’s Release_我的网站

A |     Raaj Kamal Films International marked Rajinikanth’s fifty years in cinema and his seventy-fifth birthday with a heartfelt video tribute that revisits one of Tamil cinema’s most enduring creative partnerships. Shared on the production house’s official social media handles, the video stands as a warm salute from Kamal Haasan and his banner to a fellow icon who has walked alongside him through five decades of cinema.Kamal Haasan and Rajinikanth share a rare bond shaped by time, trust, and mutual respect. They have appeared together in eighteen films, a collaboration that began with Apoorva Ragangal in 1975, which also marked Rajinikanth’s debut as an actor. Over the years, their journeys diverged in style and persona, yet remained deeply intertwined within the history of Tamil cinema.          .@RKFI extends heartfelt birthday wishes to @rajinikanth.His friendship with @ikamalhaasan remains one of themost treasured bonds in Indian cinema.#Rajinikanth #KamalHaasan#HappyBirthdayRajinikanth #HappyBirthdayThalaivar @turmericmediaTM @magizhmandram pic.twitter.com/weGvadDQGB     — Raaj Kamal Films International (@RKFI) December 12, 2025               A tribute rooted in shared memoriesThe video opens with a still from Ninaithale Inikkum released in 1979, featuring both Kamal Haasan and Rajinikanth. The image itself carries recent significance as it was earlier shared in August ahead of the release of Coolie, instantly sparking nostalgia among fans. From there, the tribute travels back to some of the most formative years of their careers.Several moments from films shaped by legendary filmmaker K Balachandar form the emotional spine of the video. Scenes and stills from Apoorva Ragangal, Moondru Mudichu, and Avargal are featured prominently, reminding viewers of a time when both actors were evolving performers finding their voices under the guidance of a master storyteller. These films remain cornerstones of Tamil cinema, not only for their craft but for the raw energy of two future legends sharing the frame.The video also briefly recreates a moment from Bharathiraja’s 16 Vayathinile through AI generated visuals. The choice adds a modern touch to the tribute while paying homage to a film that redefined realism in Tamil cinema and played a key role in shaping Rajinikanth’s early image as an unconventional performer.          Beyond films and into cultural legacyBeyond film clips, the tribute extends into moments captured at public events and celebrations that have become part of Tamil popular culture. Footage from milestones such as Kamal 50 and appearances at the Vikatan Awards highlight the camaraderie between the two stars off screen. These glimpses reflect a relationship that has endured competition, changing eras, and individual superstardom without losing its warmth.Ahead of the video release, Kamal Haasan also took to social media to wish Rajinikanth on his birthday. His message was simple yet deeply personal, acknowledging both the passage of time and the scale of Rajinikanth’s contribution to cinema. He wrote that it marked seventy five years of a remarkable life and fifty years of legendary cinema, signing off with a birthday wish to his friend.The tribute from Raaj Kamal Films is less about spectacle and more about shared history. It reminds audiences that before the myths, the mass moments, and the towering fan followings, Kamal Haasan and Rajinikanth were contemporaries growing together within the same cinematic ecosystem. In celebrating Rajinikanth, the video also quietly celebrates an era of Tamil cinema that shaped generations of storytellers and viewers alike.Also Read: Tamil Cinema Bids Farewell to AVM Saravanan, A Producer Who Shaped Generations。    Aditya Dhar's Dhurandhar, starring Ranveer Singh, is set for release in theaters tomorrow. While the film has been amongst the talks, some individuals have expressed concerns about the level of violence shown. Also, there has been a lot of negative sentiment surrounding the film before its release. In response to this, Aditya Dhar's wife, actress Yami Gautam, has publicly addressed the ongoing trend of paid PR.           On her Instagram, Yami wrote a detailed note describing the paid PR trend as "a plague that will affect the future." She started with, “There is something I’ve been wanting to express for a really long time. I feel today is that day, & I must. This so-called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created, or else ‘they’ will continuously write negative things (even before the film is released), until you pay ‘them’ money, feels nothing but kind of extortion. Just because this arrangement is accessible to anyone, whether to ‘hype’ a film or spread negativity against another actor/a film, is a plague that is going to affect the future of our industry in a big way.”                                                                 View this post on Instagram          A post shared by Yami Gautam Dhar (@yamigautam)               She further added, “Unfortunately, if anyone feels it’s harmless & let’s do it because it’s the new ‘normal,’ they are mistaken. This monster of a ‘trend’ is eventually going to bite everyone. If the truth is exposed about a million things under the garb of who & what ‘success’ is over the past 5 years especially, unfortunately, it’s not going to be a pretty picture for many. In South, no one can dare do such things because the industry stands united on a lot of fronts. I urge our esteemed producers, directors & actors to come together in order to arrest this termite of a culture at this stage itself & discourage it.”           Yami Gautam concluded her note by requesting everyone to not “kill the joy of filmmaking & presenting it to the world & letting the audience decide what they feel.” She attached this note with a comment that included “#Dhurandhar #SeeYouInCinemasTom."'Also Read: Emraan Hashmi and Yami Gautam’s HAQ Screens to a Packed House & Applause at IFFI 2025。

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